Twitter getting flack from NBC Universal about poor advertising ROI

Just ahead of their much anticipated earnings report, Twitter Inc. (NYSE:TWTR) is facing some major criticism. While the company courts major media players for advertising revenues, a head executive at NBC Universal says that Twitter just has not worked yet. Ouch. Alan Wurtzel, … [Read more...]

Twitter makes creating an account and connecting with your friends even easier

Twitter Inc. (NYSE:TWTR) wants users to stay with the micro-blogging site by introducing smarter and more efficient ways for signing up. The process started taking place last week, so time will tell if it achieves Twitter's initial goals. This comes shortly after Twitter recently gave … [Read more...]

Twitter poaches executive Thomas de Buhr from Google to head the team Germany

Twitter Inc. (NYSE:TWTR) is really shaking things up. From their new user profiles (similar to Facebook's) and updated algorithms to pushing for more media relationships, Twitter is also poaching executives from Google, as well. In fact, Twitter recently hired Thomas de Buhr. He was … [Read more...]

Twitter gaining momentum in the mobile advertising space, putting pressure on Facebook

Twitter Inc. (NYSE:TWTR) is increasing the pressure on Facebook (NASDAQ:FB) in the area of mobile app advertising. Despite being rather slow in rolling out new ad products, Twitter is gaining momentum. This is due in part to its closer integration with MoPub and comes very soon after … [Read more...]

Almost half of the 974 million Twitter accounts may be fake

Twitter Inc. (NYSE:TWTR) may claim to have 241 million active monthly users, but how many of them are actually Tweeting? In a new report released by Twocharts, the website that tracks Twitter account activity, states that around 44% of the 974 million registered accounts have never … [Read more...]

Twitter side steps $56 million in taxes, union not happy

The backlash against corporations being given tax breaks and other incentives to move to or stay in a particular area is going to have foot support in San Francisco on April 15th when union workers plan to march to the headquarters of Twitter Inc (NYSE:TWTR). They are going to present … [Read more...]

Twitter taking over British television

Twitter Inc. (NYSE:TWTR) has commenced services in a new market in addition to purchasing two TV analytics companies. These UK based acquisitions were recently announced, and they are Mesagraph and SecondSync. After that, Twitter announced its partnership with Kanter Media. … [Read more...]

Twitter hashtags and @ may soon become a thing of the past

Hashtags are everywhere, and Twitter Inc. (NYSE:TWTR) created the trend. You can't watch a TV show without viewing a hashtag prominently displayed on the lower or top left corner of your screen. They are so popular that even Facebook Inc. (NASDAQ:FB) adopted its usage. However, … [Read more...]

Twitter mysteriously halts its data encryption project without explanation

If you thought Twitter Inc. (NYSE:TWTR) would encrypt your private messages soon, think again. In November, it was announced that Twitter was working on keeping private messages secure to help thwart hackers and the government. Unfortunately, the project was dropped recently, with no … [Read more...]

Twitter implements messaging authentication protocol to combat malware

Twitter Inc. (NYSE:TWTR) has finally found a way of lowering the amount of fake Twitter emails being sent to unsuspecting users. At one time, there was a height of 110 million attack emails using the Twitter name. Unfortunately, the emails were created by cyber-criminals with the … [Read more...]

Former YouTube executive joins Twitter to push video advertising

Twitter Inc. (NYSE:TWTR) wants to continue its push for advertising revenue from its business partners. This is similar to how Facebook Inc. (NASDAQ:FB) has successfully done so on its various platforms. As a result, Twitter has convinced and hired former YouTube executive Baljeet … [Read more...]

eMarketer predicts dire U.S. growth for Twitter

If only Twitter Inc. (NYSE:TWTR) could return to its days of double-digit growth. Unfortunately, that does not seem likely for the micro-blogging service. Research firm eMarketer put their research behind their forecast, possibly giving Twitter's CEO Dick Costolo shudders. … [Read more...]

Facebook and Twitter fight to cash in on TV advertising

As it stands, Facebook Inc., (NASDAQ:FB) is not satisfied with taking over the mobile and wireless world, it seems they want to be at the forefront of all media, and that includes earning a piece of TV advertising spend. David Lawenda, Facebook's head of U.S. advertising sales shared, … [Read more...]

Twitter and Vine: Coming to a theater near you

If you want to keep track of the latest news and updates, all you have to do is take a look at Twitter's trending topics any time of day. They change every several hours, or every hour and take you to a global community sharing their thoughts on one or multiple items. Twitter Inc. … [Read more...]

Twitter (TWTR) is so good at reading trends tweets may be used to forecast the future

Twitter Inc.,(NYSE:TWTR) is believed to be the latest in a long line of tech companies helping out the prediction industry. Recently, reports have stated that Facebook Inc. (NASDAQ:FB) can accurately predict how long your relationship will last. That is both interesting and scary. So, … [Read more...]

Twitter Inc. (TWTR) lock-up ends tomorrow increasing available shares by 12%

Tomorrow, Twitter Inc. (NASDAQ:TWTR) insiders will finally get the opportunity to sell their shares of the stock. This may be a treat since Twitter's stock market price has doubled since its debut in November. The amount of non-executive employees' shares goes up to 9.87 million. … [Read more...]

Twitter’s next big move could be data licensing

With Twitter's (TWTR) recent stock market woes--investors are wondering where Twitter should direct its attention moving forward. It is obvious that the time for a major technology update has come, but there are also areas where Twitter could stand to improve. Since big data and … [Read more...]

Can Twitter regain shareholder confidence and share price?

On Thursday, February 06, 2014, Twitter Inc. (TWTR) saw its share price descend by 24%. Investors were disappointed by its earnings report on Wednesday. Twitter conveyed slowed user expansion and timeline views for the fourth quarter. In addition, analysts expected the company to have … [Read more...]