Top brands use Apple Inc. (AAPL) iBeacons with inMarket platform

Major product brands have begun advertising and offering membership discounts and similar promotions directly to shoppers, using the inMarket platform for Apple Inc.'s (NASDAQ:AAPL) iBeacons. This process, which is known as "Mobile to Mortar," or "M2M" (with "mortar" referring to the … [Read more...]