Retention Rate Love Machine 16 years ago Retention Rate Also known as retention ratio. Percentage of current earnings retained by firm. Represented as one minus rate of dividend payment. Random Finance Terms for the Letter S Residual Value Resistance Level Response Lag Restrictive Covenants Retail Retail Credit Retail Investors Individual Investors Retained Earnings Retention Rate Retire Recommended for you: Restrictive Covenants Response Lag Retained Earnings Retail Credit