Despite the efforts of other companies, Google Inc. (NASDAQ:GOOG) still has a whopping lead in the search engine world with a 67.5% market share. This was the expected tally as of February. No one seems to have what it takes to upset Google in this space.
Online research firm comScore conveyed that Microsoft had an 18.4% market share and Yahoo! trailed by a vast amount with only 10.3%. Even with the partnership between Microsoft and Yahoo! they still only retain less than one-third of the market.
If that isn’t enough, Google also leads in the smartphone market. Because of its extensive Android presence, Google has 95% of the market. Consumers just want the variety that Android phones provide.
When it comes to digital ads, Google can lay claim to almost a third of the market. Only Facebook Inc. (NASDAQ:FB) comes in second place with 5%, although Facebook’s ad business is growing, significantly. Struggling to stay relevant is Yahoo! with a sluggish search and display advertising business that are both flat in the revenue department.
With the Bing search engine, Microsoft has made attempts to advance their lot in the space. Although Bing users find the search engine to be more robust and visually attractive than Google search, it has still made limited inroads. Microsoft views Bing as a way to keep their dominance in the software market, but Microsoft’s strategies have been countered by the growth of the Linux and Android operating systems. Microsoft needs improving tactics if it wishes to become a formidable opponent to Google.
As a result of Google’s success, they have a market cap of $400 billion. This is in third place of all U.S. companies. Its shares are up 46% over the previous 12 months, as well.
