No matter what the rivals say or market predicts, you know that Google Inc. (NASDAQ:GOOG) rules the Internet. The company keeps taking on challenges and initiating ventures that keep it ahead of the pack every year and, according to analysts, this tradition will not change in 2015. If you want to be a part of the biggest internet network then there are few things that you must keep in mind.
- The size of content that each consumer uses up on the Internet has become higher than ever before now; this size will not decrease in the future. In today’s technological world, we are able to access any content that we want, at any time and any place; in 2015, Google will make this easier for us. To get maximum traffic businesses will need to make their content accessible; they should post original content that is engaging to keep the consumer interested.
- Technology is reducing to smaller screens and half of the total internet users use mobile devices to access the web. This means that your content must be responsive, i.e. it must be able to fit in the small screens as well as the large screens. Google Inc. will now provide more non-traditional, or responsive, content. In 2015, the number of mobile internet consumers will hit 10 billion. Companies must pay attention to designing their content in a non-traditional way if they wish to survive in the future.
- Google Inc. predicts that mobile devices will become a dominant force in the future with two-thirds of all kinds of purchasing being carried on online. It is best for retailers to extend their reach to mobile devices in order to make the most of what Google offers. All kinds of purchasing options must be provided for mobile devices otherwise the businesses may become obsolete. Some have predicted that in 2015, there will be a new system of PayPal for mobile devices only. Whether this prediction will manifest itself, it is not sure. However, sooner or later, such a system will definitely surface.
- “Real-time world” means that the Internet runs along the real world. In the marketing world this means that the Internet will provide results as soon as they come in. In the future, real-time world will allow us to track campaigns right down to their minute of occurrence and companies will be able to predict the success of their advertising campaigns and their expected results. All metrics of measurement will become more accurate by 2015 as well, helping all companies move forward.
The changes described above will provide a way for consistent and continuous improvements. Competition will increase as the companies will try to beat each other. While these changes will make the survival of small businesses difficult, they will also offer consumers more choice than before.
Still, all of these changes for 2015 are just speculations and predictions. It is not sure whether these changes actually happen or not. However, Google Inc. (NASDAQ:GOOGL) has spent quite a lot of resources on this research therefore it is only wise to listen to the company.